Head of Product Marketing (m/f/d)

Marketing · Berlin, Berlin
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced


Pliant offers companies the digital credit card solution for maximum flexibility and savings: fully digital card and receipt management, Pliant app as well as physical and virtual cards including attractive cashback – seamless integration into existing finance and accounting software guaranteed. With our Pliant Earth feature, we also give all our customers the opportunity to offset travel-related CO2 emissions automatically and through certified providers.

Founded in Berlin in 2020 by FinTech veterans Malte Rau and Fabian Terner, companies in Austria are also able to benefit from the Pliant corporate credit cards since the beginning of 2022. It shouldn't stay that way: Our internationalization is making great strides! Our team at the Berlin headquarters is growing accordingly. New work is also very important to us. More than 100 Plianteers work both in the shared office in Berlin Mitte and in the home office or remotely. Become part of our exciting journey!


The Head of Product Marketing will be responsible for managing the marketing of our current and future portfolio of products, delivering value to the current and future customers, and driving growth. This person will create the messaging, positioning, go-to-market strategies, and customer focus to help our company become a leader in the fintech sector. The ideal candidate is a doer and a leader who has a sharp understanding of demand gen, B2B buyer journeys, and customer empathy and research. 


  • Messaging and positioning: determine how to communicate our products in a compelling way by fusing competitive and customer research, sales input, and product understanding. Build and enrich buyers personas and ICPs (ideal customer profiles) that reflect the needs of our customers 
  • Demand generation: collaborate with cross-functional marketing teammates to oversee marketing campaigns that generate awareness and growth. Excellent knowledge of marketing channels and tactics such as paid advertising, social, and content marketing
  • Research: Conduct customer research and lead competitive intelligence programs to provide a deep understanding of our competitors’ strategies, marketing tactics, offerings, and performance to inform product development and our marketing and sales efforts
  • Spearhead the development of content including long-form ebooks, short digestible whitepapers, case studies, sales presentations, videos, webinars, web content, blog posts, and more
  • Collaborate cross-functionally with product managers and sales to execute go-to-market strategies, including product launches and campaign content
  • Understand the competitive landscape to identify customer needs, use cases, and product benefits for specific segments and audiences
  • Work with product management to provide the customer perspective on the roadmap
  • Oversee field marketing and represent the company at industry events, conferences, and briefings
  • Manage and lead team members by creating effective processes and nurturing professional development


  • 4+ years experience in product or B2B marketing or SaaS; fintech experience a plus
  • 2+ years experience as a people manager
  • Ability to switch between execution and management 
  • Experience in working with international and multicultural teams
  • Strong analytical skills to track, analyze, and incorporate data driven insights to report on and optimize campaigns
  • Strong communication skills; ability to influence peers without direct authority
  • A good eye for design and being detailed oriented
  • Excellent organizational and project management skills; able to control several projects in parallel, meet deadlines and pay attention to details
  • Confident handling of constantly changing priorities in an environment in which there are new opportunities every day
  • Fluent in English
  • Bachelor’s degree from an accredited university


  • A fair remuneration
  • A dynamic-innovative and at the same time quality-oriented working environment in the financial sector
  • You will be part of an experienced and highly motivated team and can actively shape the development of Pliant
  • You will get to know all facets of an innovative financial product and will be involved in shaping essential parts of it
  • We challenge you and promote your development by means of training and expert discussions in your work environment
  • Flat hierarchy with direct, fact-based communication across all levels 
  • Flexible working hours, remote working possible, teambuilding, regular events and your own Pliant credit card with budget for e.g. your lunch

Thank You

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  • Location
    Berlin, Berlin
  • Department
  • Employment Type
  • Minimum Experience